Crafting interfacesthat matter.
I design digital experiences that bridge beautiful aesthetics with meaningful function — turning complex problems into intuitive, human-centred design.
What I do
UX Research
Uncovering real user needs through qualitative and quantitative methods — interviews, surveys, usability tests, and competitive analysis.
UI Design
Translating structure into visually compelling interfaces with meticulous attention to typography, spacing, and visual hierarchy.
Prototyping
Building interactive prototypes to validate ideas quickly and communicate design intent to stakeholders and developers.
Design Systems
Creating scalable, consistent component libraries that empower teams to ship cohesive products at speed.
Recent projects
CUPRA Raval Electric Rebellion
Digital campaign and platform for the CUPRA Raval launch — a real client project focused on generating leads for the brand's urban EV.
Open Project ↗New case study
in the works
New case study
in the works
— Available for freelance
Designing with intention
I'm a UI/UX designer driven by the quiet power of well-crafted experiences — the kind that feel effortless to use and linger in memory without asking for attention.
My process lives at the intersection of empathy and precision. I start by understanding people — their needs, frustrations, and behaviors — and translate those insights into interfaces that don't just function, but genuinely serve.
My work so far has been grounded in hands-on projects that challenged me to think like a designer in real-world contexts. I've restructured the website experience for the Museu Nacional de Arte Antiga, redesigned onboarding and offboarding flows for Spotify, improved a digital service for AIMA, and developed a final project in collaboration with CUPRA, focused on increasing lead generation through experience design.
These projects taught me how to balance creativity with constraints, and how design decisions ripple into real outcomes.
I believe great design is invisible — when it works, users don't notice the interface, only the ease. Or, as Dieter Rams put it, "Good design is as little design as possible."
Have a project in mind?
Vgoncalves.ui@gmail.comWhether it's a new product, a redesign, or just an interesting problem — I'd love to hear about it.